Lead Generation Specialist

About the Company In the highly competitive solar and battery market, effective customer acquisition relies on disciplined media execution, accurate tracking, and continuous optimisation of digital marketing channels. About the Role The Lead Generation Specialist is responsible for the day‑to‑day management and optimisation of digital acquisition campaigns across paid media platforms including Google Ads and Meta. Working within the strategic framework set by the Performance Marketing Manager, this role focuses on hands‑on execution to ensure efficient, high‑quality lead generation aligned with commercial priorities and operational capacity. Responsibilities Paid Media ExecutionManage daily Google Ads, Meta, and other paid campaigns.Implement campaign structures and maintain budget pacing.Monitor and adjust bids, targeting, and performance metrics. Campaign OptimisationOptimise CPL, CTR, conversion rates, and lead quality.Run A/B tests across audiences, creatives, and bidding strategies.Recommend improvements and support campaign shifts as needed. Tracking & Data IntegrityMaintain UTM and click‑ID tracking.Validate data across ad platforms, analytics systems, and CRM.Resolve tracking or attribution issues with IT. Reporting & InsightsPrepare weekly and monthly performance reports.Consolidate key metrics and surface trends.Provide insights to guide campaign and budget decisions. Lead Generation StrategyIdentify structural improvement opportunities.Develop data‑driven solutions and lead approved initiatives.Monitor market conditions to inform strategy updates. Qualifications Solar and/or Battery industry experience3–5 years’ experience managing paid digital acquisition campaignsHands-on experience with Google Ads and Meta Ads campaign managementExperience implementing campaign tracking structures including UTMs and click IDsExperience working with analytics platforms and CRM reporting environmentsStrong understanding of high-consideration B2C lead generation funnelsProven ability to optimise campaigns based on performance data Required Skills Experience managing paid digital acquisition campaignsHands-on experience with Google Ads and Meta AdsStrong understanding of B2C lead generation funnels Preferred Skills Experience in the solar and/or battery industryExperience with analytics platforms and CRM reporting Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.