Group Head of Marketing

Leading the future of reproductive care 
At Monash IVF we’re trying to change the way society thinks and acts in relation to their fertility. We’re removing stigmas, empowering people to make better decisions and to act earlier. Ultimately, we are trying to improve everyone’s chance of having a family. 

That’s why it’s so important that the people we select to join our team are genuinely compassionate and caring, and truly want to make a difference. If this sounds like you, read on. 

Monash IVF Group values each and every one of our employees.
Leading the evolution of care also means caring for our people. We ensure all employees feel included, supported and valued. Being part of the Monash IVF Group gives you access to many benefits.

• Your professional growth truly matters to us - we’re dedicated to supporting you with meaningful development opportunities, guidance, and a commitment to your success. You will have access to participate in an Annual Mentor Program, as well as a Learning & Development Framework that supports your professional goals.
• We deeply care about our employees’ physical and mental well-being, as well as work-life balance, fostering a supportive environment where you feel valued, heard, and empowered to thrive both personally and professionally. Enjoy access to CU Health Employee Assistance program and Fitness Passport gym membership!
• As part of our commitment to you, we offer 12 weeks paid parental leave and exclusive discounts on MIVFG fertility and ultrasound services, providing you with the support you need during life's important moments.
• As a Nationally Accredited RTO, M Group Reproductive Healthcare Institute, you will be empowered with the skills and nationally recognized qualifications to unlock new opportunities and reach your full potential.

About the role:
As the Group Head of Marketing, you will lead the strategic direction of Monash IVF Group’s marketing function, shaping a unified and commercially focused approach that strengthens our trusted brand and supports sustainable long‑term growth. In this role, you will be accountable for overseeing the end‑to‑end marketing strategy, driving innovation, and ensuring all activity aligns with organisational priorities, regulatory requirements, and the evolving needs of our patients, referrers, and clinicians. You will champion a high‑performance, data‑driven marketing culture and guide the team to deliver initiatives that enhance brand preference, optimise the marketing funnel, and contribute directly to referral growth and market share. This is a senior leadership role with the opportunity to influence organisational impact at scale and play a key part in shaping the future success of the Monash IVF Group.

Reporting to the Chief Operating Officer, your responsibilities will include:

• Leading the Group’s end‑to‑end marketing strategy, establishing a clear, commercially focused direction aligned to organisational priorities.
• Translating the overarching strategy into actionable annual and quarterly plans, defining measurable targets and driving accountability across the marketing function.
• Providing strategic leadership of brand architecture, positioning, identity, and key messaging, ensuring a cohesive and high‑impact Group Brand Strategy.
• Overseeing the development and execution of integrated marketing pipeline plans, driving awareness, consideration, and conversion across all markets.
• Leading the organisation’s PR and media strategy in partnership with the COO to strengthen brand reputation and external visibility.
• Driving innovation, data‑driven decision‑making, and customer‑centricity, building a high‑performance marketing culture.
• Strengthening cross‑functional collaboration and stakeholder engagement, building strong partnerships across clinical, commercial, and operational teams to ensure marketing initiatives deliver measurable commercial and patient‑focused outcomes.

Ideally you will bring the role:
You will be an experienced, commercially minded marketing leader who thrives in a dynamic, patient‑centric environment. You combine strategic vision with the ability to translate insights into measurable commercial outcomes, and you have a proven record of elevating brand performance in complex, multi‑site or matrixed organisations. You bring confidence, curiosity, and a passion for driving meaningful commercial and customer impact.

• A bachelor’s degree in Marketing, Business or a related discipline, supported by extensive marketing leadership experience (10+ years).
• A strong track record in building brand awareness, recognition, and preference in consumer‑driven sectors.
• Demonstrated ability to interpret complex marketing and commercial data to inform strategy and improve performance.
• Experience operating within cross‑functional or matrix environments, with the ability to build strong relationships across diverse stakeholder groups.
• A customer‑centric mindset with a deep understanding of customer needs, behaviours, and segmentation.
• Commercial acumen and the ability to link marketing initiatives directly to commercial outcomes.
• Demonstrated leadership capability, including driving high‑performance culture, capability uplift, and team engagement.
  

Why work with us? 
At Monash IVF, we are more than just a workplace - we are a passionate and innovative community dedicated to empowering individuals and making a real difference in the world of fertility. Our state-of-the-art facilities provide an inspiring environment where cutting-edge technology meets compassionate care.

We believe in fostering a culture of continuous growth and development, offering extensive learning and development opportunities, and our hybrid working model provides the flexibility you need to maintain a healthy work-life balance, while still being a part of a vibrant and fun team. 

This is more than just a job - it's an opportunity to join a dynamic and supportive environment. If you're passionate about people and ready to make an impact, we’d love to hear from you!
 
If you’re ready to join the brave leaders of reproductive care, please apply now.
                   Closing Date: Thursday 2 April 2026 (Unless filled prior) 
Lara Shmidel - People and Culture Business Partner
************@monashivfgroup.com 

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